Marketing our cattle today involves participation in our national breed association, Beefmaster
Breeders United (BBU), as well as in our regional association, Western States Beefmaster
Breeders Association (WSBBA). The programs available to our breeders through BBU, such as
Whole Herd Reporting (WHR), Inventory Based Reporting (IBR), DNA Testing, Artificial
Insemination (AI), Embryo Transfer (ET), Ultra Sound and Pro Services can help us measure our
progress, and provide us with the data that our buyers demand.
Membership in WSBBA creates a network in which to share members’ experiences. Joining provides the opportunity to plan events that will showcase our breed’s benefits, and educate our members and commercial customers, through field days, seminars, trade show participation, and consignment sales.